We introduced the Business Development across Cultures program in Belgium in 2016 when working with one of our customers on a large infrastructure project. The program really helped all parties to become more aware of different ways of doing things in China and in Belgium. We practiced how to work together across the cultures.
‘It’s not wrong, it’s just different’ became one of our catch-phrases.
The customer’s satisfaction on our collaboration went up by 75%, which I think is quite impressive.